Greening the Super Bowl has been a passion project for Groh, who started out as a journalist before
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For example, in the weeks leading up to this year's Super Bowl, the NFL sponsored e-waste recycling events in New York and New Jersey that collected 9,000 pounds of old phones, computers and other gadgets, according to Verizon, which partnered in the program. Tens of thousands of trees have been planted in the metropolitan area to offset carbon emissions created by the game, Groh said.